ADVERTISING IDEA.

Redmoth27

Queen
Backer
First sorry for the all caps title, I just wanted to give your attention. I was thinking you guess could make an add for the demo of empires of the undergrowth on youtube. I think this is a good idea to make people want to know more about Empires of the UnderGrowth. It's a good idea, but I strongly advise that you try and add when the demo has 3 or 4 more levels.
 

JohnSlugDisco

Administrator
Staff member
Developer of EotU
I absolutely agree. We would want the surface working before we did this I think so we can properly show the game to people. A short snappy video explaining the game concept and best features. Any thoughts on what content would be in such a video?
 

Liam

Administrator
Staff member
Developer of EotU
Another thing I wonder about - do you ever find sponsored game advertising cheap and spammy? Maybe it is just me that feels this way because somehow my browsing choices seem to have made me a target for bad freemium browser game adverts. Now I immediately get angry with game adverts, I have started to associate sponsored content with low quality.

I like the idea of doing something similar to the Kickstarter video, but really short and snappy - trying to show as much real gameplay footage as possible.
 

AntsAreAwesome

Worker
Backer
I agree completely, Liam. When I go to onto web pages and it is saying something like "choose your character" I am immediately turned off. I think a good way to advertise it, I don't know how much this costs, is through YouTube. I imagine it's a lot, but it sure reaches a lot of people, and perhaps people who could be interested at that. And now, I've noticed that I can't skip the 30 seconds ads, it forces me to watch them.

So yea, something REALLY interesting that most people would like. Talking from experience, most people are not interested in ants, so you have to make it interesting to the average person. I remember when I told people I raised ants, they just laughed and made fun of me. I took pride in being the "Ant Man" because it's something I like. So like I said, it has to be in a way that people will want to click on and see more and something that people will remember and maybe in the future, when they have no games to play, they will remember "what about that ant game I saw?". That is all, but the most important thing is to make ants interesting, as many people don't have appreciation like we do! :-[
 

Liam

Administrator
Staff member
Developer of EotU
I will definitely look into Youtube paid adds. Another one that might work well for us is reddit ads as we can target specific sub-reddits.

One thing I have found whilst working on this project is that there are many more people interested in ants than I originally thought. There are a lot of people that don't know anything about them at all, but are immediately fascinated when they find out about some of their behaviour.
 

AntsAreAwesome

Worker
Backer
True, Liam. I have brought a few people into the ant world(2 started keeping their own). I've always liked them since I could remember so to me I feel like they should be appreciated by all. Like I said before, I tried reaching out to AntsCanada, but I didn't get a reply :-\ Most likely because they are SUPER busy now. I remember when I could contact Mikey himself, now they have a team. But I think he could be a huge help since his nearly 700,000 subscriber base is somewhat interested in ants(I remember it was just 30,000 when I started following him). I would suggest, however, you get the donations back up before advertising since some people will probably like to donate.
 

Serafine

Queen
Backer
Beta Tester
Ecosystem Beta Tester
Since this game attracts so many real antkeepers giving a shout to them might be an idea as well.
I'm for sure gonna promote this in all antkeeping forums I'm in when it gets released.
 
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