I agree completely, Liam. When I go to onto web pages and it is saying something like "choose your character" I am immediately turned off. I think a good way to advertise it, I don't know how much this costs, is through YouTube. I imagine it's a lot, but it sure reaches a lot of people, and perhaps people who could be interested at that. And now, I've noticed that I can't skip the 30 seconds ads, it forces me to watch them.
So yea, something REALLY interesting that most people would like. Talking from experience, most people are not interested in ants, so you have to make it interesting to the average person. I remember when I told people I raised ants, they just laughed and made fun of me. I took pride in being the "Ant Man" because it's something I like. So like I said, it has to be in a way that people will want to click on and see more and something that people will remember and maybe in the future, when they have no games to play, they will remember "what about that ant game I saw?". That is all, but the most important thing is to make ants interesting, as many people don't have appreciation like we do! :-[